MY STORY
FROM STRUGGLE TO MASTERY
GREAT COACHING STARTS WITH UNDERSTANDING.
HERE IS WHO I AM, AND WHY THAT MATTERS.
A BEAUTIFUL BUT TOUGH START
1995-2000's
I was born in Germany in 1995, but my family moved to Norway when I was just three to follow my father’s dream. He and my mother were hardworking engineers—brilliant role models—but life in a small Norwegian town wasn’t easy for a foreign kid like me. I was bullied, left out, and constantly reminded that I didn’t quite belong. Over time, I shut down emotionally. I stopped moving. I gained weight. Food became comfort, gaming became escape—and I started disappearing from my own life. While other kids were out building confidence, I was hiding behind screens. I was great at competitive games like Counter-Strike and World of Warcraft, but in real life, I had no direction, no drive, and no connection to my body. Then my mother was diagnosed with MS. My father worked abroad. I had to grow up fast—but without any real guidance. I developed unhealthy habits, stayed up all night, skipped meals or binged, and felt increasingly numb and invisible. By my teenage years, I wasn’t just out of shape—I was disconnected. From myself. From purpose. From any vision of who I could become. That was my rock bottom
TURNING PAIN INTO POWER
In 2009, at just 14 years old, I hit rock bottom. I was overweight, depressed, addicted to gaming, and ashamed of my own body. Every summer, I’d layer up to hide it. I avoided mirrors, beaches, and connection. I felt invisible. Numb. Like life was passing me by. Gaming was my only escape—but deep down, I knew: I was wasting my potential. Then something snapped. A quiet fire lit inside: This can’t be it. I have to change. I started small. I forced myself to rejoin my old soccer team just to move again. It was hell — I could barely keep up. But I kept showing up. When the weight began to drop, I found a training partner and stepped into the gym for the first time. That’s when everything shifted. I became obsessed — not just with fitness, but with taking back control of my mind, my energy, and my life. By 15, I wasn’t just unrecognizable physically — I was leading by example. My parents and younger brothers, who’d also slipped into unhealthy routines, began to follow. My transformation spread through my family. By 17, friends at the gym started asking for help. That’s when I got my first coaching clients. But life doesn’t follow a straight path. I was still pushed into a career I didn’t love—industrial mechanics—because that’s what was expected. I worked hard, landed a top apprenticeship, and kept showing up. But every free second went to learning about health, training, psychology, and coaching others. That’s where my fire burned brightest. In my early 20s, I juggled multiple jobs: mechanic, bike technician, service manager, gym trainer, online coach — 16-hour days, 7 days a week. Not because I had to. Because I believed there was something greater I was building. Even when I was exhausted, I kept coaching, studying, serving. Then life hit hard. I lost two of my best friends — one to suicide, one to a sudden blood clot — and my grandfather shortly after. The grief was unbearable. But I carried it, used it, honored them by not stopping. At 24, I made one of the hardest decisions of my life: I left a 9-year relationship that no longer aligned with my future. I walked away from comfort — and toward the woman who is now my wife. That choice cost me everything. For a while, I lived out of my van, commuting hours to work, coaching clients from parking lots, and cooking on a disposable grill. No stability. No safety net. But I never gave up. Even during the darkest chapters of my life, I stayed in shape. I showed up. I adapted. I led. Because this isn’t just about looking good. It’s about building a life you're proud to live — even when the world falls apart. And that... was just the beginning.
2009-2021
BECOMING A FATHER & OVERCOMING CHRONIC ILLNESS
2021-25'
In 2021, everything changed. I became a father. A husband. And I kept grinding — coaching clients, working as a mechanic, chasing the dream of going full-time with my business. But something felt off. My body was failing me. Fatigue. Blurred vision. Muscle weakness. I powered through with caffeine and willpower — until I couldn’t anymore. The diagnosis hit like a brick wall: Multiple Sclerosis. At the same time, I quit my job to go all-in on coaching — thinking I’d finally bought my freedom. But life had other plans. My family kept getting sick. Eventually, we discovered the cause: toxic black mold in our home. My wife was hospitalized. I was getting sicker. And in January 2024, I began chemotherapy. Then, in the middle of a brutal snowstorm, we moved into a new house by the water — sick, exhausted, and in survival mode. That’s when I made a decision: I would rise again. I picked up my phone and started documenting the entire comeback. One raw video at a time. Every single day of 2024 — starting at rock bottom. That choice changed everything. Through the chaos, I attracted international clients. I became an elite mentor for a US-based coaching company — not just teaching business growth, but guiding coaches to become powerful leaders through human connection and emotional mastery. But life wasn’t done testing me. New brain lesions. More chemo. More pain. The physical setbacks triggered a dark spiral mentally. I faced fears most people never do — the fear of losing my health, my identity, my ability to provide. But I didn’t break. I recreated myself. I rebranded. I refocused. I reclaimed my power — not because life got easier, but because I refused to quit on who I was becoming. Today, I’m in the best place I’ve ever been — not just physically, but mentally, emotionally, and spiritually. I’ve turned my pain into purpose. And now I help others do the same — including those battling MS, like me and my mother. Because I don’t coach from theory. I coach from lived truth. This isn’t a job. It’s who I am.
WHAT TO EXPECT
FROM MY SERVICE
Improved mental and physical health markers, including better gut health, balanced hormones, and a healthier body composition — all leading to increased energy and better stress management.
A body that looks and functions the way you want it to. A mind that steers you in the right direction at any given time. More smiles & laughter, less darkness and deep valleys. More confidence, less self-doubt.
Real transformation.
Improved performance in the gym, in your career, relationships, and in your roles as a parent — creating real, lasting progress in every area of life.
WELLNESS & FUNCTION
HEALTH
PERFORMANCE
TRUSTED BY 1000+ CLIENTS
SINCE 2012
"One of the best and most important decisions I’ve ever made. This year working with Sergej has completely transformed me—both mentally and physically. A new direction in life, and now I have the foundation for the road ahead..."
Geir Falkum (47) Father & Manager
"Extremely skilled coach with high-level expertise in everything you need to reach your goals. Provides detailed and insightful weekly feedback and is genuinely invested in following you up to ensure you achieve your goals. 10/10."
Gordon F. (39). Father, Investor & Politician
THIS IS WHAT
I DO FOR YOU AS A CLIENT:
✅REWIRE YOUR MINDSET
You’re tired of self-doubt, overthinking, and feeling stuck. I help you take back control of your thoughts — so your mind becomes your greatest asset, not your biggest obstacle.
✅WE BUILD HABITS FOR LONG TERM PROGRESS
No more "start strong, fall off" cycles. I help you create small, sustainable habits that align with your life & goals — so you stay consistent even on hard days.
✅END CONFUSION AROUND FOOD
You're overwhelmed by diets, guilt, and conflicting advice. I give you a personalized approach to nutrition — clear, flexible, and built to fuel your energy, performance, and body goals.
✅DESIGN WORKOUTS THAT FITS YOUR BODY & LIFESTYLE
You don’t need to live in the gym or train like an athlete to see results. I build a program tailored to your time, injuries, goals, and preferences — so it’s realistic and effective.
✅OPTIMIZE RECOVERY & ENERGY
Burnout, poor sleep, and constant stress are holding you back. I help you master stress & recovery, nervous system balance, and daily routines — so you wake up energized and ready to perform.
✅GIVE YOU THE TOOLS & KNOWLEDGE FOR SUCCESS
You’ve tried doing it alone. I bring the full system — apps, programs, support, check-ins, and real accountability — so you don’t have to figure it out anymore.
✅HOLD YOU ACCOUNTABLE WITHOUT JUDGEMENT
You’re done ghosting yourself. I’m in your corner, helping you course-correct when life gets messy — with support, not shame. I know how it feels to be alone, so I will be with you every step of the process.
✅HELP YOU SUCCEED IN ALL AREAS OF YOUR LIFE
This isn’t just about body fat or gym numbers. It’s about becoming the ultimate parent, partner, leader, and human you know you can be — from the inside out. I have helped people with everything from starting their own business, to climbing the ladders in their career, find their dream-job and go all in on their hobbies.
START YOUR
TRANSFORMATION TODAY
START NOW
AND GET THIS
PERSONAL BLUEPRINT, NOT A TEMPLATE
I map out a step-by-step plan built around your exact lifestyle, goals, and limits—so success feels inevitable, not overwhelming.
REAL-TIME COACH IN YOUR POCKET
Voice notes, screen-shares, quick check-ins—whenever resistance hits, you have instant support and course-correction.
HABIT ENGINEERING
We hard-wire micro-habits that stack automatically—turning willpower into autopilot and momentum into your new normal.
DATA-DRIVEN NUTRITION
Macros, micros, hormones, blood work—I translate the numbers into meals that boost energy, mood, and body-composition without food fear.
STRENGTH & RESILIENCE PROTOCOL
Customized training that builds muscle, bullet-proofs joints, and rewires your nervous system to handle life’s stress like an athlete.
RECOVERY AS A PERFORMANCE TOOL
Sleep strategy, breathwork, mobility, sauna, cold, mindset resets—because repair is where the real growth happens.
MINDSET MASTERY & EMOTIONAL FITNESS
We reprogram limiting beliefs, sharpen focus, and install mental frameworks that create confidence on demand.
LIFE INTEGRATION & LEGACY BUILDING
Health is the engine, but the destination is bigger: leading at home, thriving at work, and becoming the example your kids will follow.
This is a man who dedicates his life to truly helping others. I had Sergej as my coach, and he really opened my eyes and helped me take action that quickly led to results.
Andreas Moe (32) Engineer & Father
If you’re looking for real change and major improvements in your life, Sergej is definitely the man to contact. The results after just one year speak for themselves — our work together is absolutely continuing, because this is next-level stuff.
Christopher Lunde (38) CEO Kennel Explosive Angel
LISTEN TO MY CLIENTS
🌍 FROM ALL AROUND THE WORLD🌎
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